Shipping From Supplier To You (or Amazon) Using the screenshot above, if I was getting 80 pieces, the unit cost is $6.71. The cost of the product is how much you are buying it from your supplier per unit. To accurately hit the right end of the calculator, you’ll need to know the cost for the following: Cost Of Product You’ll need that because getting your variable cost is not as straightforward as your fixed cost. I have a product profitability calculator that can help you get your total variable costs per unit. Your variable cost will include the costs of your product, inventory, and shipping. It’ll include just the cost of using your ecommerce platforms and apps. If you’ve already gone through the initial set-up cost, your monthly fixed cost is much lower. In Ecommerce CEO Business School 101, I’ve outlined start-up costs for you. Your total cost might have more things that what I’ve outlined. Product descriptions and other branded content.It doesn’t include inventory, but it covers your one-time start-up cost and monthly-fixed cost. Your fixed cost includes those things that stay the same regardless of what you sell. This tells you that you need to sell 238 units to make $0 – your break-even point. The first step is to set your profit at 0, the break-even point. We need to use a bit of algebra to figure out our break-even point. And you know your fixed costs to be $5,724. So let’s say you want to figure out your break-even point for selling a product that cost you $6 per unit that you are selling at $30. VC is your variable costs (cost of inventory)Ĭontribution margin P(x) – VC(x): measures the amount of incremental profit generated by selling an additional variable unit.X is the number of units bought and sold.P is selling price (what you want to charge).The break-even formula is based on the profit equation where profit equals 0. The first thing you need to understand is the profit equation. It’s also excellent to show anyone looking to invest money into your business that you have data so that they can understand just how profitable your idea will be with a quick estimate. Also, it’s a part of your financial statements so you can see if your online business is growing year to year. Knowing what price you can break even and how many products it will take will help you analyze your profit and know what to increase or cut out while still staying competitive. If you might jump in with that in mind, you’ll end up disappointed when $22 doesn’t show up in your bank account.If you were selling a product that you bought from China at $8 for $30, you might think that your sales dollars is around $22.You can also use it to find out what effect a change in sales price will have on your profit. It helps you know how long it will take before you make a profit and measure the profit and loss at different levels of sales and production. Why You Should Calculate Your Break-Even Pointĭoing a break-even analysis has many benefits for your business: It’s something that you have to calculate periodically because it doesn’t stay the same every month or year because the variable costs change. Below it is a loss, above it is profit or your margin of safety. It’s that all your costs have been covered so that any more money you make from there is a part of your total revenues.Īt the break-even point, your sales have covered your fixed and variable costs. When you’ve broken even, you’re not making profit nor loss. However, at sales of 10 units, a loss of $50 is incurred.The Formula For Success Lies In The Numbers What Is Break Even Point Your break-even point is the number of units you need to sell to get out of the red and achieve exactly $0 in profit. Let’s examine what will happen to profits if you produce and sell a range of different quantities of the product.Īt sales of 50 units the business generates profits of $150. If selling price is set, profits may accrue at high volumes of production but losses occur at low volumes.Īssume that you pick a sale price of $10. The larger the number of units you produce and sell, the smaller the sale price needed to breakeven, and vice versa. Then divided the total fixed cost by the volume of production to calculate the fixed cost per unit of production. Because total fixed costs are constant regardless of the volume of production, the fixed cost per unit of production drops as volume increases, as shown below. A key concept in this formula is the fixed cost per unit of sales. The breakeven sale price should be computed over a range of production and sale quantities using the formula below.įirst you need to categorize your costs into the managerial cost categories of fixed and variable. It tells you the minimum price you can sell your product for and still cover your costs. Computing the breakeven selling price for your product is an important calculation when setting your sale price.
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